Through technologies like cloud computing, mobile internet, and the Internet of Things, we utilize techniques such as QR codes, AR augmented reality (image recognition), invisible watermarks, digital watermarks, dot matrix technology, and RFID electronic tags on product packaging to collect information throughout the entire product lifecycle. This enables the construction of a smart IoT big data platform, facilitating functions such as product anti-counterfeiting, traceability, mobile marketing, and brand promotion. It enhances consumer experiences, prevents irregular sales practices through marketing channels, and boosts the branding efforts of the company. Simultaneously, it opens avenues for new business models, gradually reducing reliance on traditional business models.

Guopeng Group's Smart IoT Big Data Platform includes platforms such as the Guopeng Group Cloud Creation Box Cool Platform, Cultural Industry Cloud Platform, Cosmetic Traceability and Marketing Platform, Large Health Products Traceability and Marketing Platform, Food and Drug Traceability and Marketing Platform, and Agricultural Products Cloud Traceability and Marketing Platform.