The cosmetics market in China is the largest emerging market in the world. In just over 20 years, the Chinese cosmetics industry has grown from small to large, from weak to strong, transitioning from simple and extensive practices to leading in technology and conglomerate operations. The entire industry has formed a substantial and dynamic force. Cosmetic companies are sprouting up like mushrooms, with a plethora of brands flooding the market, intensifying competition. The country has also seen the emergence of excellent domestic cosmetic brands represented by names such as Maxam, Liushen, Da Bao, Yumeijing, Slek, Aupres, Longrich, and Pat's
